How do we verify our values?
We are passionate about our ingredients, so it’s important to us to share the facts about their impact
Since 2022, we've partnered with Provenance® to help us share credible, compelling and fact-checked social and environmental impact information with our customers. Provenance® is the global leader in sustainability marketing technology, and exists to drive positive change through transparency. They're protecting shoppers from greenwashing using their product and brand Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification.
Proof Points are interactive icons representing a claim about our brand and products. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact. You will notice these sitting across all of our product pages representing a claim about us that is supported by real data.
See an example below highlighted in the green box - you can simply toggle between Product and Brand to see our array of proof points, and all you need to do is click the claim you're interested in, for example Natrue Natural, to find out more:
![](/content/files/James/Flexi%20Pages/Provenance/provenance-how-to.jpg)
We also publish our sustainability credentials on the Provenance beauty Directory. Click here to see Weleda's full sustainability profile.
Discover Weleda's Proof Points
Product
![NATRUE Natural NATRUE Natural](/content/files/James/Flexi%20Pages/Provenance/natrue-logo.jpg)
NATRUE Natural and Organic
NATRUE is a non-profit association founded in 2007, it maintains the NATRUE Organic and Natural Standards. The NATRUE certification seal on all of Weleda’s natural and organic cosmetics guarantees the highest standards of naturalness. The global seal identifies products you can trust to contain truly natural and organic ingredients, free from synthetic ingredients, silicones and minerals, GMO ingredients, and artificial additives of any kind.
NATRUE is a non-profit association founded in 2007, it maintains the NATRUE Organic and Natural Standards. The NATRUE certification seal on all of Weleda’s natural and organic cosmetics guarantees the highest standards of naturalness. The global seal identifies products you can trust to contain truly natural and organic ingredients, free from synthetic ingredients, silicones and minerals, GMO ingredients, and artificial additives of any kind.
![UEBT Certified UEBT Certified](/content/files/James/Flexi%20Pages/Provenance/uebt-logo.jpg)
UEBT Sourcing With Respect
UEBT is a non-profit association that provides a globally recognised standard for sustainable sourcing and the use of raw materials. The certification looks at a company’s or ingredient's entire sourcing system to verify that the right policies are in place so biodiversity is conserved, ingredients are sourced sustainably, and that workers in the supply chain are treated equitably and paid fairly.
UEBT is a non-profit association that provides a globally recognised standard for sustainable sourcing and the use of raw materials. The certification looks at a company’s or ingredient's entire sourcing system to verify that the right policies are in place so biodiversity is conserved, ingredients are sourced sustainably, and that workers in the supply chain are treated equitably and paid fairly.
![Zero Plastic Inside Zero Plastic Inside](/content/files/James/Flexi%20Pages/Provenance/zero-plastic.jpg)
Zero Plastic Inside
This certification, provided by the Plastic Soup Foundation, can only be awarded to brands and companies that do not use microplastic ingredients in their products, and that includes liquid polymers used in some cosmetic products, not just solid plastic microbeads. We are proud to be pioneers in this field and if you’re uncertain whether any of the other products you buy contain microplastics, download the Beat The Microbead app and scan your household items.
This certification, provided by the Plastic Soup Foundation, can only be awarded to brands and companies that do not use microplastic ingredients in their products, and that includes liquid polymers used in some cosmetic products, not just solid plastic microbeads. We are proud to be pioneers in this field and if you’re uncertain whether any of the other products you buy contain microplastics, download the Beat The Microbead app and scan your household items.
![Vegetarian or Vegan Vegetarian or Vegan](/content/files/James/Flexi%20Pages/Provenance/vegan-veg-placeholder.jpg)
Vegetarian or Vegan
The vegetarian Proof Point signifies that the product does not contain any ingredients that are the result of animal slaughter, or use any such ingredients in the production process. The vegan Proof Point signifies that the product contains no animal products – or derivatives of animal products – and none were involved in the relevant production processes.
The vegetarian Proof Point signifies that the product does not contain any ingredients that are the result of animal slaughter, or use any such ingredients in the production process. The vegan Proof Point signifies that the product contains no animal products – or derivatives of animal products – and none were involved in the relevant production processes.
Brand
![B Corp B Corp](/content/files/James/Flexi%20Pages/Provenance/B-COPP-logo.jpg)
B Corporation
The B Corp certification is awarded by the non-profit organisation B Lab. It is not products that are certified, but a company’s actions and overall approach. The focus is on social added value and ecological sustainability, and not maximising profits at any price. In other words, it is about the environment, biodiversity, species protection, human rights, climate protection, employees and customers. B Lab calls it ‘business as a force for good’.
The B Corp certification is awarded by the non-profit organisation B Lab. It is not products that are certified, but a company’s actions and overall approach. The focus is on social added value and ecological sustainability, and not maximising profits at any price. In other words, it is about the environment, biodiversity, species protection, human rights, climate protection, employees and customers. B Lab calls it ‘business as a force for good’.
![Demeter Biodynamic Demeter Biodynamic](/content/files/James/Flexi%20Pages/Provenance/demeter-logo.jpg)
Demeter Biodynamic
Did you know Weleda UK is the proud owner and careful custodian of 13 acres of Demeter-certified organic land just a couple of miles up the road from our Head Office in Derbyshire? The Demeter standard was introduced in 1928 based on Rudolf Steiner’s work and views on holistic farming. Demeter’s principles include regeneration, integration of nature & human beings, ecological and social responsibility. The Biodynamic mark means that land meets the organic standard including the prohibition of synthetic chemical fertilisers, pesticides, herbicides and fungicides.
Did you know Weleda UK is the proud owner and careful custodian of 13 acres of Demeter-certified organic land just a couple of miles up the road from our Head Office in Derbyshire? The Demeter standard was introduced in 1928 based on Rudolf Steiner’s work and views on holistic farming. Demeter’s principles include regeneration, integration of nature & human beings, ecological and social responsibility. The Biodynamic mark means that land meets the organic standard including the prohibition of synthetic chemical fertilisers, pesticides, herbicides and fungicides.
![Living Wage Employer Living Wage Employer](/content/files/James/Flexi%20Pages/Provenance/living-wage.jpg)
Living Wage Employer
Weleda UK has been accredited as a Living Wage Employer by the Living Wage Foundation. The Living Wage Foundation is an organisation at the heart of the independent movement of businesses and people that campaign for the idea that a hard day's work deserves a fair day's pay, recognising responsible employers who choose to pay a real Living Wage based on the cost of living, not just the government minimum.
Weleda UK has been accredited as a Living Wage Employer by the Living Wage Foundation. The Living Wage Foundation is an organisation at the heart of the independent movement of businesses and people that campaign for the idea that a hard day's work deserves a fair day's pay, recognising responsible employers who choose to pay a real Living Wage based on the cost of living, not just the government minimum.
![Donates to charity Donates to charity](/content/files/James/Flexi%20Pages/Provenance/donates-charity.jpg)
Donates to Charity
This Proof Point confirms that Weleda has provided monetary or in-kind donations to one or more non-profits in the last year. We are a partner of environmental charity TreeSisters, and via our ongoing project to plant a global forest, our donations have allowed TreeSisters to plant nearly 200,000 trees so far.
This Proof Point confirms that Weleda has provided monetary or in-kind donations to one or more non-profits in the last year. We are a partner of environmental charity TreeSisters, and via our ongoing project to plant a global forest, our donations have allowed TreeSisters to plant nearly 200,000 trees so far.