Introducing Weleda's fresh new look
For over 100 years, Weleda has been creating beauty and holistic health products in harmony with people and nature. Now, we’re unveiling an updated brand identity - one that honours our heritage while embracing a modern, refined aesthetic.
The new Weleda logo honours the original typography while evolving into a finer, more elegant, and contemporary design. The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s unique expertise.
With ‘Natural Science’ we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years. Through scientific research, we unlock nature’s potential to create highly effective, naturally active formulations. The result is a brand identity that resonates with the spirit of the times.
“Refreshing a century-old brand is a significant responsibility. But I believe this evolution reflects the vision of our founders. Ita Wegman and Rudolf Steiner dedicated their lives to continuous development”, reflected Weleda CEO Tina Müller.
This new look reinforces our commitment to harnessing the regenerating and healing power of nature in our effective, plant-rich formulas. Starting in April, you’ll begin to see our refreshed packaging online and in stores. In line with our sustainability values, we’re making this transition thoughtfully - introducing the new design gradually to ensure nothing goes to waste.
What's changed?
- Our brand identity is now more modern, clear, and elegant – while staying true to our roots and values.
- Our tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s unique expertise. With ‘Natural Science’, or ‘Swiss Natural Science’, we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years.
What remains the same?
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- Our deep connection to nature and the trusted formulas you know and love.
- Every plant is thoughtfully selected, carefully cultivated, harvested, and processed. Our products support the body’s natural vitality – with nature as the foundation of our business in every respect.
- Our high sustainability standards remain untouched.
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"As a brand we have been committed to creating the most powerfully active products for over 100 years. That focus remains, but we are thrilled to have a new look and brand identity which reflects the brand’s premiumisation and internationalisation. We are confident that our new logo and packaging will prove popular with old and new consumers alike, and will help Weleda attract an increasingly broader audience
Jayn Sterland, Managing Director, Weleda UK